Old people and Jimmy Buffett go together like Jimmy Buffett fans and all-inclusive beach resort vacations. Or Jimmy Buffett fans and Acapulco shirts. Or Jimmy Buffett fans and anything Margaritaville.
The easy-living, beach-loving lifestyle has a certain appeal to retirees who've put up with their fair amount of crap in life and just want to take it easy, and it only makes sense that they'd be obsessed with Jimmy Buffett, as he's pretty much the patron saint of piña colada songs that are actually about cheating on your spouse but discovering they were trying to cheat on you too, so it's all just big HA-HA good time.
And in what happens to be the most brilliant business move I've seen in a very long time, Jimmy Buffett has announced that he's going to open a line of Margaritaville-inspired retirement homes so party-loving senior citizens can play out the rest of their golden years literally living in a Jimmy Buffett song.