With Wendy's earning social media praise for roasting their customers, a lot of companies have been looking at how they can get just as much attention online. At least, that's what the people at Skittles were probably thinking when they made this totally bizarre Mother's Day ad that's left a bad taste in everyone's mouth. Seriously who comes up with this stuff? We're all for a really clever and good ad but this one takes the cake on creepiness. People aren't shying away either from criticizing them for making this and absolutely nightmarish advert.
Yes, it features a grown man "tasting the rainbow" because he's still attached to his mother with an umbilical cord. Pretty weird if you ask us. I get there's some shock value in some of these ads but yikes.
No, we don't know what they were thinking. The ad has been pulled from official pages, like the main Skittles YouTube channel. That's probably due to comments like these:
"This is so fucking disturbing and revolting," one YouTube commenter wrote. "Good job Skittles, you've just made Skittles an extreme turn-off for me."
"This is the most ill conceived advert in history.... No skittles for me ever again."
Social media was also full of complaints. The reaction on Twitter was overwhelmingly negative as people just didn't get why they'd take things so far. It'll definitely go down as one of the weirdest things on the internet that's for sure.
When someone says "have you seen the skittles Mother's Day ad? - it made me think of you." 😳— Jodene Murphy (@jodenemurphy) May 11, 2017
What were they thinking? And who approved this?
All things considered it makes sense why they tried this. With all the competition for ad space these days, you really have to think outside the box a bit and sometimes that means really relying heavily on shock value.