Cadbury's social media accounts are being bombarded with complaints from misinformed customers who believe that they applied to have their Easter eggs Halal-certified.
Over the weekend, a picture of a Cadbury employee holding a certificate showing its products are halal-certified was shared widely by groups such as the English Defence League.
The groups called on followers to “boycott Cadbury” because of their “Muslim appeasement.” Sadly, it seems to be working.
The problem? The photo is years old and actually originates from their Asian division. A Cadbury insider told The Huffington Post that given the incredibly large Muslim population in the area, halal certification is needed.
They went on to clarify that in the United Kingdom and the rest of the west, their products are not halal certified. However, because they contain no animal products, they are suitable for those following a halal diet.
And whichever poor soul runs the Cadbury's Twitter account has had to point this out to people pretty much all week.
And when we say it's bad, we mean real bad.
Even Twitter user Pete Fraser was bombarded with tweets for defending the company.
After having conducted some cursory research it's become clear that many of these people spend the entire day responding to news autoposts.— Pete Fraser (@petefrasermusic) March 20, 2017
They are, for those not paying attention at the back, universally male and white. Yup. I nearly collapsed in surprise too.— Pete Fraser (@petefrasermusic) March 20, 2017
As you can imagine, British Twitter is mocking the hell out of these tweets.
It's always disheartening to see just how ignorant people can be when it comes to other religions.