If there's one thing that we've learned about the success of a product - it's that branding has as much, if not more, to do with its success over its quality on any day of the week.
Take a look at Beats headphones, even though there are plenty of better and more affordable options on the market, people go gaga for the headphones. Why? Because their presentation and branding are on point. I remember seeing my first pair of Beats headphones and going, "dayuuumm."