Driving around the various routes and highways in New Jersey the past couple of months I noticed that iHop was trying to really show off their burgers to the car commuter crowd.
Now I remember being broke and in college, driving around late at night and looking for a sit down place where we could have a hot meal without breaking the bank. One year, for some reason, iHop was our spot. My friend would always get a cheeseburger. It was cheap and surprisingly not bad.
So, putting two together, when iHop announced that they'd be temporarily changing their name to "iHob" like it was this great mystery, I had a feeling it was a promotional tool for them to try and get customers excited about their burgers. I guess other people don't pay as much attention to billboards as I do (probably because they're too busy focusing on the road, psh, nerds) because people were a bit surprised that the "b" stands for burgers.
Not really afraid of the burgers from a place that decided pancakes were too hard.— Wendy's (@Wendys) June 11, 2018
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?— Wendy's (@Wendys) June 11, 2018
Like that, but our cheeseburgers are still better.
We don’t want any beef with you, we just want to share our beef with the world— IHOb (@IHOb) June 11, 2018
So they just announced what iHob stand for and it’s International House Of Burgers. I’ve been to iHop like a thousand times and I’ve never gotten a burger once... just sayin. 🤷🏽♀️— ave🌼 (@_avery_becca_) June 11, 2018
I thought it would have been international house of breakfast.— Stephanie Dee (@0CAPSQUEEN0) June 11, 2018
International house of burgers is just ... Trolling. Is IHOP trolling everyone ?!? Lol.
Why couldn’t you be international house of brunch and start serving mimosas and bellinis— michelle (@mzscudero) June 11, 2018
out of all things iHOP/iHOB could’ve done... they chose burgers?— Kevin Figz (@kevinfigman) June 11, 2018
iHObig boobs and booty
but burgers? Ok..
International House of Burgers?! This could be the worst brand blunder since Colgate frozen dinners.— J. Myrle Fuller (@fullerwx) June 11, 2018
Coca Cola: "We're calling it New Coke!"— Doug Keegan (@doug_keegan) June 11, 2018
IHOP: "Hold my syrup..."
IHOP changing their name to International House of Burgers is like your Grandma saying from now on she's your Aunt.— JRehling (@JRehling) June 11, 2018
As much as we love our pancakes, we'd never change our name to Whatapancake— Whataburger® (@Whataburger) June 11, 2018
Long-term consistency trumps short-term intensity. - Bruce Lee— Waffle House (@WaffleHouse) June 11, 2018
Sorry, IHOP.— Regi Brittain (@RegiBrittain) June 11, 2018
You can't just wake up one June and be like, "We're Red Robin now."
“IHOB” is how my grandpa pronounced “IHOP” with his thicc ass Dominican accent— Quake Dad 🐝🇩🇴 @E3 (@SavinTheBees) June 11, 2018
Ihop exec: so are we ready to reveal the B is for breakfast— Dave from MySpace (@captain4eyez) June 11, 2018
Ihop sm intern: sir.. They figured it out in like 9 minutes.. Are plan is ruined
Ihop exec: I gues its time to go with...... Plan B
Have you ever eaten a burger from iHop? Will you try one? Or will you never betray your love for flapjacks with syrup?