Browsers may block some cookies by default. Click accept to allow advertising partners to use cookies and serve more relevant ads. Visit our privacy policy page for more information.
Source: Getty Imags

Instagram Is Removing Likes, and Influencers Are Not Happy About It


Instagram is removing likes and hiding video views for some people in different countries around the world. It's part of a test to find out if hiding these popularity metrics will actually give users a better social media experience. For most people, this change wouldn't be a big deal, but for influencers, it's a big problem. 

Why is Instagram removing likes and video views to begin with? 

According to Instagram, this test of removing likes and hiding video views is for our own good. 

"We want your friends to focus on the photos and videos you share, not how many likes they get," Instagram tweeted Wednesday. "You can still see your own likes by tapping on the list of people who've liked it, but your friends will not be able to see how many likes your post has received."