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Source: instagram | twitter

Twitter Schools Influencer with 2.6 Million Followers Who Couldn't Even Sell 36 T-Shirts


Instagram Influencer @Arii learned a harsh lesson in online economics when she failed to sell a minimum of 36 t-shirts to her followers... despite having 2.6 million of them.

The world of social media influencers is an amorphous one. People make entire businesses out of getting a large number of followers and when it comes to engagement, there are fewer platforms more prized than Instagram.

Mega celebrities make beaucoup bucks off of their Instagrams. Selena Gomez, who rules the roost in terms of followers, makes up to a whopping $500,000 per sponsored social media post.

The logic from companies and Instagram accounts goes like this: if someone is actively following you, then they're actively interested in the content you provide. That should mean anything you put in front of them will pique their interest.

Which is probably why the Kardashians and Jenners are selling so much Fit Tea — their Instagram accounts glamorize their beauty-by-any-means lifestyle, so it would make sense that a sizable demographic of their followers share those values.

While some of the things they sell are considered less-than-ethical, they must be helping move a lot of product, because companies keep coming back to them with sponsored post offers.