Different people have different priorities. Personally, I've never been into fashion and am the kind of dude who's got no problem getting most of their clothes from Costco. But if someone wants to obsess over their outfits and shop for deals on beautifully designed products from top labels, then more power to them if that makes them happy. But some people aren't so "live and let live" and believe that their predilection towards high-priced fragrance purchases affords them some type of superiority.
Twitter user @Nancibarra wrote, "Idk who needs to hear this but invest in that $200 perfume. There is no reason you should be in your 20s wearing bath and body works LOL."
It's not difficult to argue that paying for a product based on its ingredients and quality is ultimately "worth it." Ferragamo's got a lifetime warranty on its shoes (they can be re-heeled and the leather can be re-treated), RRL jeans can easily be worn for years and years and years, and the materials and craftsmanship in these products are usually top-notch.
But what about the economics of creating fragrances? While there are some perfumes and colognes that contain hints of oils, spices, and natural aromas that cost a pretty penny (orris absolute costs $50,000 per kilogram, and oud oil sells on average for $30,000/kg) but the majority of top-shelf designer brands don't include these scents in their fragrances.
Idk who needs to hear this but invest in that $200 perfume. There is no reason you should be in your 20s wearing bath and body works LOL— banc (@nancibarra) December 23, 2020
And if you’re broke, just say that— banc (@nancibarra) December 23, 2020
Like Beats headphones, what you're primarily paying for is marketing and a team of people selling the idea of luxury to you to help satisfy the very human urge to be successful at whatever you do. According to Jean-Claude Ellena, the actual perfume itself, bottle and all, really only costs about 6% of whatever they're charging. So that $200 bottle of perfume is really only $12. But some industry experts put that cost as much lower.
I’m 22 and want to smell like I’m 22 ain’t no way in hell I’m paying 200 to smell like my grandma .😒— TAI🐲 (@OnlyTajanaii) December 25, 2020
$200 on perfume? 🥴🥴🥴 That’s two weeks' worth of groceries. That’s the electric and water bill. That’s your phone & internet bill. That’s $199 I could give to a homeless person AND still get some perfume from the dollar tree. Let someone else gift you some boujee perfume!— Jordan 🖤 (@TrulyAmbivalent) December 25, 2020
Chandler Burr writes in his book The Perfect Scent: A Year in the Perfume Industry in Paris and New York writes that "only 3 percent or so of the price in the shop is the smell. The rest is packaging, advertising, and margins...the cheapness of the formula is the main reason why most ‘fine’ perfumes are total crap."
Alyssa Harad writes in her own book, Coming to my Senses: "often the actual cost of a perfume in a fifty-dollar bottle of commercial stuff is pennies."
As someone with a ridiculous collection who’s far more interested in fragrance than the average person, I wish y’all would just let people live lol. Wearing fragrance is not a requirement anyway.— Lima Lo 🇸🇱 (@sidewalksafarii) December 25, 2020
I don’t know who needs to hear this but instead of spending that $200 on perfume, invest it in buying antiques, cool coffee mugs, small plants and sell them online and turn that 200 and to 500 and that 500 into 1k. There is no reason to be in your 20s with one income stream.— thhhpittin (@hockyteeth) December 24, 2020
Cost to production ratio aside, there were tons of people who thought it was "classist" of the young woman to "shame" people for liking a certain product over another, and for not wanting to spend hundreds of dollars on a product that derives its price tag from marketing.
Why would I pay 200 dollars to smell like chemicals with a hint of rose petal or some bullshit when I can spend 15 dollars and smell like a cotton candy factory— mira💘🦋 (@reyyxbae) December 24, 2020
Others pointed out that some of the more "luxury" fragrances are for "older" demographics, and that they wanted to smell like they were in their 20s.
Then there were folks who highlighted all of the other purchases they could make with $200.
I don’t know who needs to here this but instead of spending $200 on perfume make your money work for you with forex hml if y’all ready to make the leap into investing in yourself! 📝— Luis (@unWantedChills) December 25, 2020
I have multiple $200 perfumes, but I still choose to mind my own business and not judge people for the fragrances they put on their bodies. Women who tweet like this are bums and have coal for hearts.— Bee, The Pisces Goddess✨ (@Bex_Pri) December 24, 2020
Even self-affirmed fragrance fiends thought that Banc was out of pocket for "shaming" people who don't want to spend such significant amounts of money on fragrances and then calling them "broke" for not being able to afford it.
Not when most of it smells like a gaggle of grandparents all in one bottle.— GoreTurkey-Girl-FX (@goregirlfx) December 24, 2020
Idk why we “investing” in perfume when you could throw just $200 into stocks and turn that 200 to something like 600. Look at ENZC if you actually curious with stocks.— Ambush beats (@AmbushBeats) December 25, 2020
When you making moves with money move towards what’s gonna make you more $$$
Thinking u need to buy $200 perfume is stupid but trying to shame people into buying $200 perfume WITH you as if having $200 is some sort of elite flex is v funny thank u. Side note Cloud by Ariana Grande is like $40 and extra scrumptious— spacy spice (@jesssssiiiiica) December 26, 2020
Just say you better than others for the holiday and move on girl !! what’s wrong with people doing they thing and wanting to put a bit of effort 2020 was a shit show and not everyone got $200 to blow on that.— Koindrick Lamar 🍥 (@Koindrick_Lamar) December 24, 2020
OR you can let people spend their money in what they want— 𝕱𝖆𝖘𝖍𝖎𝖔𝖓 𝖘𝖙𝖞𝖑𝖎𝖘𝖙 (@styledbyrati) December 24, 2020