While many traditional cowboys choose to work without the distraction posting for social media, Dale Brisby is breaking the mold on How to Be a Cowboy. He started showcasing his ranch work and his life at rodeos and bullfights on YouTube in 2013. He's since become a social media star with hundreds of thousands of subscribers.
With an eccentric style of dressing (his sunglasses are always on) and a larger-than-life personality, the Radiator Ranch owner and newly-minted reality star is already earning comparisons to Tiger King star Joe Exotic.
The Texan is letting viewers in to his work, his social media skills, and his family life on the six-part reality show.
Dale works closely with his brother, Leroy Gibbons, and his other employees, Jesiah "Cheech" Zapata, and Donnie Ray Daytona. The latter worker started on the ranch as an intern, and Dale is continuing the program on the show.
The latest addition to the staff is Jorden Halvorsen, a bull rider. She's the first woman to ever intern for Dale, and she's looking to gain some valuable ranching experience. Read on to find out more about her background, and to learn how she fares on the show.
Who is Jorden Halvorsen from 'How to Be a Cowboy'?
The bull rider begins her internship on the first episode of the series, "Welcome to Radiator Ranch." Though Jorden has no formal experience with ranch work, Dale is hoping that her bull riding past will give her an edge in the role.
Right before she started her internship with Dale, Jorden had sustained a serious knee injury, and she had to have ACL reconstruction surgery. She took the position at Radiator Ranch in the hopes that she would be able to recuperate, and get the confidence to get back into bull riding.
By the end of the first episode, Jorden gets back on the saddle again, and she rides a bucking bull.
As the rest of the show continues, Jorden continues to pick up new skills in her internship, and she forms bonds with the rest of the Radiator ranch employees.
In the sixth and final episode of the first season, she brings her biggest fan, Lakota, to a rodeo. She performs well, and she ultimately takes on the lead position on the scoreboard. Jorden concludes the competition with a flashy belt buckle.
In the final moments of the season, Jorden praises her boss for helping her to become more confident again.
"Working with Dale and his team has really helped build my confidence to get back to riding the way I know how to," she says on the series.
Jorden then goes on to share that she wants to be an inspiration to other young, female bull riders.
What is Jorden Halverson doing now?
The now-26-year-old has been active on her Instagram and TikTok pages since she finished filming How to Be a Cowboy. Unfortunately, Jorden did confirm in the summer of 2021 that she had to get two more knee surgeries. On Aug. 19, she shared that she was about to start going to physical therapy.
It does appear that Jorden is still working at the Radiator Ranch, as she has been included in social media content for the Texas property.
How to Be a Cowboy Season 1 is available to stream on Netflix now.