Hey, did you ever think that we'd reach a point in human evolution where folks would develop very strong opinions on butter packaging? That throngs of irate consumers would use a billion dollar company's global communication system _ on which some 145 million individuals daily view and share news, media, videos, photographs, and textual snippets — to voice their strong opinions on fatty dairy product provider, Land O' Lakes, for being guilty of "virtue signaling"?
It's no secret that Native Americans got a raw deal after European immigrants came to check out the New World. After barely surviving their first winter in New England thanks to the assistance of indigenous people, colonizers decided to repay the favor with violence, theft, subjugation, and blankets chock full of small pox. Let's not forget discrimination and making a mockery of native peoples' cultural practices and beliefs.
Dehumanization of Native Americans has existed in a lot of popular mediums. Sports franchises are pretty obvious offenders, with several teams across a variety of professional associations using caricatures of indigenous people as mascots, or giving their teams' names rooted in racism.
But Native American likenesses are also used in advertising and brand recognition, and Land O' Lakes probably has one of the most recognizable product images bearing such a likeness.
In the interest of being more progressive by doing away with the imagery of a smiling Native American woman in order to move their butter, Land O' Lakes ended up angering a bunch of people who felt very strongly about keeping that imagery intact.
Seriously, there are people who are genuinely livid they can no longer buy the company's products with a picture of Mia, aka, its "Butter Maiden" on it.
Conservatives are mad at butter now. pic.twitter.com/CU3wnVEsk1— Sonya The Outsider (@sable_sonya) April 26, 2020
Thousands of native women have gone missing but the only one some white Americans care about is the one on the Land-O-Lakes package. pic.twitter.com/IvjPaRnI6u— Dr Strange PhD🔬😺🐾🌊 (@CeeEyes) April 26, 2020
While outrage over ridiculous subjects is kind of Twitter's MO, people turning a butter company's decision to not use a fictional indigenous person's likeness into a grand socio-political protest has to rank up there with some of the more questionable large-scale movements that have occurred on the platform.
Believe it or not, some people have even vowed to never buy Land O' Lakes products ever again because the company's decision to change its logo means it's guilty of "virtue signaling."
Others have even said that the only reason they buy the company's butter is because of Mia's image on the packaging. I personally can only speculate that these same folks decide which cereal to buy based on the activities on the back of the box, or the random prize hidden inside.
Not a big deal that Land O Lakes changed the logo. But it was lacking something. So I fixed it. Much more on the nose.— ViewsoftheWorld (@Watcher56192991) April 26, 2020
New slogan: "Butter that Good! Yes! Yes! Yes!"#LandOlakes pic.twitter.com/jHWZhhHAfK
The Land O' Lakes knee trick will be a thing of the past.
My guess is the real reason people are upset about Land O' Lakes removing Mia from its packaging is people won't be able to pull off the folding knees/boob trick. If you need a video to show you how to do it, you can check out the full "tutorial" below. All you really need is an exacto knife, knowledge of how to fold paper, and a 7th grader's sense of humor.
The people who are mad Land O Lakes removed the Native American woman from it’s packaging are the ancestors of people who removed the majority of native Americans from the earth. #LandOlakes pic.twitter.com/8OAjtZfmV3— Felipe (@FelipeRobles36) April 26, 2020
It's interesting, considering we're in the middle of a global pandemic and all, that people are up in arms about butter. Or maybe that's precisely the reason this is even a thing in the first place — because so many of us have too much free time while social distancing at home.
People are mad at a butter company.— Opinions on NASCAR (@nascar_opinion) April 26, 2020
Nobody is safe folks.#LandOlakes
Do you think that folks who are upset about the butter package changing have a valid point about social justice warriors "ruining" everything? Or is this a case of folks making mountains out of molehills for no reason whatsoever?