There are some die-hard extreme couponers who seem to derive pleasure from scouring the annals of the internet, mailers, stores, promotional press releases, and maybe even some esoteric smoke signals (the stuff of myth) about the latest and greatest deals that shoppers can secure for themselves while on the prowl for savings on a variety of different products.
Some folks have dedicated a significant portion of their time to this endeavor and have managed to create a pretty sizable online presence for themselves in the process of sharing the work they've done in this specific niche.
They then use this platform to alert folks to the bevy of deals that await them, putting in the work to discovering these deals and bestowing this knowledge upon denizens of the internet who can hopefully enjoy these savings too.
In it, she urges folks to "never trust the price tag" of clearance items and demonstrates why.
"This is your reminder to check the prices, even if there's a clearance sticker because for example, these say that they're $10, but if we scan them and check the price on the Walmart app,..three dollars."
Kayla details what she's talking about in the video, pointing to proud brand face melt wipes. The product is marked down to $10.03, with a bright yellow sticker.
The psychology of the sticker's color, along with the word "clearance" probably gets folks to think that they're getting a good deal on the item, however, Kayla shows why this isn't the case.
Using an item that most folks have access to: a smartphone with a camera, she's able to scan the UPC code on the product to see what the price of it is on Walmart.com, and wouldn't you know it, it's almost $7 cheaper online: $3.44.
Judging from the comments left by some viewers, however, it would appear that the online price of items isn't necessarily always cheaper. In fact, one person said that they experienced the opposite effect: "my Walmart is opposite. When I scan it gives a higher price than the sticker price"
Another TikTok user said that they have difficulty even scanning the UPC codes of the items as they won't pop up on Walmart's website or that they're redirected to an error message stating that the item couldn't be found.
But then there were those who said that they, too, noticed clearance products were significantly cheaper online when they've scanned so-called "clearance" products while out cruising for deals: "the other day i bought a nightshirt clearance at 10$ but in reality it was 5$"
One TikTok user wanted to know if the feature Kayla was using would only work with Walmart's "+" shopping service, to which Kayla, to which the extreme couponer replied: "Nope! It should work for everyone as long as you allow location settings for the app"
Walmart + is kind of like the retailer's version of Amazon Prime, which costs $49 per year or $6.47 a month (for college students) or $98 per year $12.95 for standard plans. The service comes with free same-day delivery of groceries, 5% Walmart cash back, and free shipping from Walmart.com "with no order minimum."
It also comes with a free Paramount+ streaming subscription, probably in a bid to try and compete with Amazon Prime's free entertainment offerings as well.
It did seem like there were a lot of folks, however, who had pretty much the same experience as Kayla with the sticker/online pricing disparities: "Yesssss I wanted this spf stick so bad to try it out …in app $4 in store $12 on the yellow sticker! Regular price: arm and leg !"