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Source: Getty

Why Is the New iPhone So Cheap? So You'll Buy One, Silly

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This week's Apple event announced the next generation of iPhones headed to market, and along with improved battery life and new camera features, consumers probably noticed a new improved price. Typically, the price tag has been going up on new generation phones, even on the entry-level models. And since last year's iPhone XRs started at $749, you would expect the iPhone 11 to cost as much or more. 

However, this new model will retail with a starting price of $699, while the iPhone 11 Pro starts at $999 and the iPhone 11 Pro Max will start at $1,099. The prices are even lower with trade-ins, as evidenced below.