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Why Is the New iPhone So Cheap? So You'll Buy One, Silly


This week's Apple event announced the next generation of iPhones headed to market, and along with improved battery life and new camera features, consumers probably noticed a new improved price. Typically, the price tag has been going up on new generation phones, even on the entry-level models. And since last year's iPhone XRs started at $749, you would expect the iPhone 11 to cost as much or more. 

However, this new model will retail with a starting price of $699, while the iPhone 11 Pro starts at $999 and the iPhone 11 Pro Max will start at $1,099. The prices are even lower with trade-ins, as evidenced below.