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Source: Youtube

America Is Fascinated With Mukbangs — Here's Why They Are So Popular


Consuming large amounts of food in a digital space such as YouTube has become a huge phenomenon across the world, especially in the U.S. Known as mukbang (pronounced "mook-bong") viewers flock to their screens to watch people engorge on 3,000-plus calories meals and commentate while they’re binge-eating.  

Not only do viewers take pleasure in watching someone indulge in a visual sense, many fans have become invested in the ASMR component of a mukbang, which stands for  “autonomous sensory meridian response.” What this means is that audiences interested in ASMR take satisfaction in listening to people slurp, chew, and emit other noises that are common when eating.