Renowned clothing store Revolve has recently come under fire after they started selling a gray sweatshirt in very questionable taste. The cropped cotton-polyester top reads "BEING FAT IS NOT BEAUTIFUL IT'S AN EXCUSE" and body-positivity activists (and pretty much the internet as a whole) are absolutely not here for it.
According to Fashionista, the shirts displayed body-shaming quotes reportedly addressed to celebrities like Lena Dunham (“Horrible Result of Modern Feminism”) and Cara Delevingne, and the act of repurposing those ugly quotes on these expensive tops was intended to be empowering.
We can't possibly imagine how this idea could backfire.
It wasn't long until the internet caught sight of these problematic clothing items and savagely slammed the brand. Body-positivity model and author Tess Holliday took a screenshot of the sweatshirt, and captioned it with "“LOLLLLL @REVOLVE y’all are a mess” on Twitter.