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Dunkin' Donuts Is Changing Its Name and People Have Feelings


First, it was the IHOP franchise that attempted to change its name, much to the chagrin of its customers. Then it was Weight Watchers, who wants to go by WW from now on, thank you very much. 

And despite the "IHOB" publicity fail and Oprah's not-so-convincing endorsement, that is not stopping Dunkin' Donuts from attempting a brand makeover by getting rid of the "donuts" from its name completely.

"Dunkin' Donuts has been on a first-name basis with its fans long before the introduction of its iconic tagline, 'America Runs on Dunkin',' with customers around the world naturally and affectionately referring to the brand as "Dunkin'," the company announced in a statement. "In recognition of this relationship, and as one of many steps to transform itself into the premier beverage-led, on-the-go brand, the company today unveiled its new branding at its Global Franchisee Convention that officially recognizes its name as simply 'Dunkin'.' The change will officially take place in January 2019."