In a series of Snapchat videos, Jeffree calls out Michelle for using the wording on her channel without his permission — and even though he did not mention the Filipino beauty by name, beauty-obsessed followers knew exactly who he was talking about.
"There is a YouTuber, who is not known here in America, but they recently tried to steal my 'approved' trademarked whole entire series and do it on their channel," he says in the video. "I'm like, 'I know I didn't invent the word approved, but girl, that's been my thing for two years now.' It's trademarked. It's on merch. Don't try me."