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Source: Instagram

'Beetlejuice' Found a New Generation of Fans on TikTok


When Beetlejuice first made its debut at the box office in 1988, no one could have anticipated how the quirky Halloween flick would one day become a Broadway musical, and then ultimately a viral trend on the short video platform TikTok. 

Though the movie came out decades before most TikTok users were even born, the musical adaptation's score and unique plot have become a goldmine for content creation.

The plot of the film was dark — a newlywed couple dies and haunts the family that moves into their home after them. The titular character himself also assists in the ghost activities. The over-the-top costumes, the iconic lines, and the catchy musical numbers have all been part of the TikTok trend.

Why is Beetlejuice so trendy on TikTok? The musical's songs are featured in the background of thousands of TikToks. The viral nature of the trend also grew the popularity of the Broadway musical.