The Net Worth of Tennis Legend Bjorn Borg Is Massive — Inside His Sports Fortune

The world of sports is well-known to be a lucrative endeavor that can result in athletes being multi-millionaires and living comfortably for the rest of their lives. Swedish tennis legend Bjorn Borg is one of the examples, as his lengthy and highly decorated career on the court has afforded him a massive fortune. Let’s take a look at his net worth.

After becoming a professional tennis player in 1973, Bjorn won two of the biggest titles in the tennis world while he was still a teenager — the Italian Open and the French Open, both in 1974.

According to Celebrity Net Worth, Bjorn Borg is worth an estimated $80 million, the bulk of which is due to his highly lucrative tennis career that dates back to the mid-1970s.

Per the outlet, Bjorn was the first professional tennis player to earn over $1 million in tournament money in one year, which he accomplished in 1979 while in his early twenties. Bjorn also made millions in endorsements, from brands such as FILA, Scandinavian Air, Tretorn Shoes, and Bancroft Rackets.

Speaking with The Times in July 2025, Bjorn recalled how the ultra-traditional world of tennis changed when he entered the sport in the '70s and ushered in a rock star aesthetic.

“When I came to tennis, it was a very traditional sport. But we changed it: we became rock stars,” he said. “In 1973, I played Wimbledon and teenage girls were doing the kind of things you would only see at a rock concert. Girls had never shown their underwear on Centre Court before, but that happened when I played.”

Through his 11 Grand Slam wins and the honor of being named as one of the greatest tennis players of all-time, Bjorn shared with the outlet why he decided to retire at 25.

“I quit because I lost my motivation and I could not be myself,” he explained. “If I went to restaurants, there would be 50-100 people outside. In the end, I was in my room all the time. That was not fun. I took a lot of pressure — not only for myself, but for tennis. Today it’s different: there is more security. There is a better chance I would have stayed if it was today.”

On his son Leo, the Wimbledon winner noted that he had reservations about him following in his footsteps due to the inevitable comparisons.

“Leo was a very talented soccer player so we said, ‘Great, he’s not going to play tennis,’” he told the outlet. “Then one day he said, ‘I want to play tennis.’ And we said, ‘Really?’ Because it could be a disadvantage for him if they compare us. But it’s up to him. He travels all over the world, and he plays very well.”