Fashion Brand Opens Paris With Clavicular — Why?
Plus, Kylie Jenner's new gig with Meta.
Published June 25 2026, 9:42 a.m. ET
424 opened Paris Men's Fashion Week's Spring/Summer 2027 show on Tuesday, June 23, 2026, with Clavicular, the looksmaxxing influencer (real name Braden Peters, 20) known for self-inflicted facial "bone smashing," extreme drug use livestreamed to followers, and documented ties to incel and far-right online circles (#rolemodel), modeling the opening look.
The brand belongs to Guillermo Andrade and has built it into a respected streetwear name known for hand-treated leather and "uncopiable" details that justify premium prices to a discerning following. Several guests, including content creator Lyas, gave Clavicular the finger as he walked, and the clips spread fast.
NSS Magazine wrote that no matter how good Andrade's collection was, "it would not be his clothes that lingered in the collective imagination, but rather the platform offered to a figure from the manosphere," noting the clothes themselves went almost undiscussed.
Celebrity Intelligence Takeaway: A label swaps credibility for a guaranteed news cycle, but the trade barely makes sense to me for a brand like this. Andrade built his name on craftsmanship that justifies premium prices to customers who pay for taste and exclusivity.
Clavicular's audience is the opposite, largely teenage boys watching his livestream in their bedrooms for jawline tips. This doesn't win 424 new paying customers.
It introduces the name to millions who were never going to buy the clothes, while telling the adults who were that the brand's judgment can't be trusted. More people know the name now. Far fewer think better of it.
Kylie Jenner Is Now the Voice in Your Ear
Meta unveiled its first fully in-house line of smart glasses this week, and tucked inside the announcement is a detail stranger than the hardware itself.
The $399 Starfire model, designed in collaboration with Kylie Jenner, lets you set Meta AI's voice to hers, so the assistant giving you turn-by-turn directions or a restaurant recommendation can now sound, on command, like the second most followed woman on Instagram.
Celebrity Intelligence Takeaway: TomToms used to let you pick Mr. T or Yoda to bark your directions at you, and that was charming precisely because everyone understood it was a gimmick, a borrowed voice doing an impression of intimacy.
It’s the same with Meta Glasses’ Starfire using Kylie to make a circuit board feel like a relationship rather than a gadget.
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