Home Depot Is One of Several Stores Being Boycotted This Black Friday

Since Donald Trump returned to the White House, there have been a number of efforts to boycott major retailers, and some have been more successful than others. Now, as we prepare for our first Black Friday with Trump back in the White House, some are learning about plans to boycott Home Depot.

In fact, Home Depot is just one of the stores that people are planning to boycott as part of a larger protest movement. Here's what we know about it.

The boycott of Home Depot, along with other retailers like Target and Amazon, is meant to protest the Trump administration's anti-immigration and anti-DEI crackdowns, and the corporations that have not come out in opposition to them.

The campaign is being referred to as the We Ain't Buying It campaign, and has been organized by many of the grassroots groups that were also responsible for the No Kings protests.

“We are reclaiming our power. We are redirecting our spending. And we are resisting this rise to authoritarianism,” LaTosha Brown, co-founder of Black Voters Matter, told The Guardian.

The plan is for this campaign to be part of a larger effort to force civil organizations, like businesses, to speak out about the actions that Trump's administration has taken during his first year in office.

According to the We Ain't Buying It website, which asks Americans not to purchase from specific stores between Nov. 27 and Dec. 1, they chose the stores for specific reasons.

“This action is taking direct aim at Target, for caving to this administration’s biased attacks on DEI; Home Depot, for allowing and colluding with ICE to kidnap our neighbors on their properties; and Amazon, for funding this administration to secure their own corporate tax cuts," the site explains.

In response, a spokesperson for Home Depot told Newsweek that the stores do not coordinate with ICE, and aren't aware when raids are going to take place in their parking lots.

Home Depots have come under particular scrutiny because workers will sometimes congregate in their parking lots when they are looking for jobs to work. This has made them a target for ICE raids, where legal immigrants have often found themselves detained.

What's undeniable, though, is that President Trump's actions on immigration and deportation have caused controversy across the country, and led to large scale economic protest. We don't yet know whether this boycott will be effective or not, but it's just the latest example of work that those actively resisting Trump are doing to try to make his administration less popular.

Of course, part of the point is also to raise awareness about these boycotts and make people think twice about shopping at these places. Black Friday is one of the busiest shopping days of the year, and this boycott is designed to make businesses feel real harm from the lack of some business. Whether that ultimately results in change or not remains to be seen.