Duck Duck Jeep Founder Allison Parliament Has Died Suddenly

"She spread smiles and created a movement that inspires kindness. We need more people like Allison."


Jun. 24 2024, Updated 12:41 p.m. ET

If you've ever seen a rubber duck on someone's car, you likely have Allison Parliament to thank for that. Allison started a trend back in 2020 of placing rubber ducks on other people's cars as a gesture of kindness and said that she started doing it after she had a bad encounter with another driver in Canada.

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That action then became a common way to show kindness across North America, and even spread all over the world. Now, Allison's Duck Duck Jeep organization has reported that their founder died on June 22. Naturally, many wanted to know what had happened to Allison and how she died.

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What happened to Allison Parliament?

Duck Duck Jeep's website reported that Allison had died on June 22 but offered no details about her death.

"Sadly on June 22, 2024, Allison passed away leaving a legacy of kindness and joy in the hands of Jeepers everywhere," the website explains.

Before announcing her death, Duck Duck Jeep paid tribute to what she had given the world.

"After a frightening verbal and physical encounter with someone earlier in the day, Allison bought a little yellow rubber duck and when she encountered a Jeep like hers, she wanted to brighten another Jeeper’s day," the statement reads. "She got caught doing it but brought joy and a smile to a strangers face. This caught on and others started Ducking Jeeps just as Allison had.

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"Many years later, that single gesture has morphed into the Jeep ducking craze that has swept throughout the Jeep enthusiast community in the United States as well as dozens of other countries around the world," it adds.

Fans understandably began to mourn Allison following the news of her death, paying tribute both to who she was and to the trend that she had helped to launch all over the world.

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What was Allison Parliament's cause of death?

Allison's cause of death has not been officially disclosed, though there has been some speculation online that it may have been an accident. What we know for sure, though, is the impact that Allison had on others, whether they knew her or not.

"So devastated by the news. Thoughts are with your family and friends. So glad I got to see you last Sunday and give you your duck. Your kindness and smile will be missed around the world, my friend. Rest easy Mother Ducker," one person posted on her page.

"On behalf of Jeepin for a Cure, we're very sad to hear about Allison's passing," another person added. "Allison was part of our first Florida event last year (Jeepin' for a Cure - Florida). She spread smiles and created a movement that inspires kindness. We need more people like Allison."

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You can donate to Allison Parliament's GoFundMe.

A GoFundMe has been set up for Allison's loved ones, for those who wish to donate.

"In this difficult time, we want to ensure that Allison's family has the support they need," wrote Tiffani Martinez, who organized the fundraiser. "The funds raised through this GoFundMe campaign will help cover travel expenses, memorial costs, and any other needs the family may face as they handle Allison's affairs. We know unexpected expenses can arise, and we want to provide a secure place for donations, ensuring that the family receives all contributions directly."

"Let's come together to support Allison's family during this challenging time and honor her incredible legacy," Tiffani added.

Clearly, Allison's legacy of simple kindness has spread far and wide, and her death has had a profound impact on Jeep owners everywhere. While Allison may be gone, it's safe to say that you're going to keep seeing ducks on Jeeps for years to come as a reminder of the simple kindness she brought everywhere.

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