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Some of Your Fave Meme Accounts Have Been Axed by Instagram

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It seems Instagram is doing some late spring cleaning. The social media platform decided to delete a ton of meme accounts with a combined reach of over 30 million followers. The decision was made without notifying any account holders that they would be losing their pages, save for an update to their account disabling policy. 

Instagram’s new policy may have foreshadowed the recent purge. 

On July 18, Instagram updated their account disabling policy. In a blog post explaining the new policy change, Instagram stated that previous policy was to disable accounts that had a certain percentage of violating content. "We are now rolling out a new policy where, in addition to removing accounts with a certain percentage of violating content, we will also remove accounts with a certain number of violations within a window of time."