It's always a little embarrassing when huge social media accounts don't proofread their posts. It's surprisingly really common too. Many celebrities have fallen victim to to it, and unluckily for them, the internet is forever. If you tweet it, it's likely already a screenshot somewhere and will be reposted from now til the end of time.
So for billion dollar corporations the stakes are much higher. Every notable event, or trending holiday, is a chance to promote your product. Naturally, McDonald's was all set to tweet out a Black Friday post of something really clever we're sure.
Whoever's handling their social media was on top of scheduling the tweets, however, they had a bit of a snafu when it came to posting the actual tweet itself. It's unfortunate for them but lucky for us cause we get to witness it.
Black Friday **** Need copy and link****— McDonald's (@McDonaldsCorp) November 24, 2017
Here it is, in case McDonald's deletes the tweet, which is still up, for some reason. Kinda strange that a fast-food chain owns up to its accidental tweets more than the President of the United States, but oh well. I t kind of worked out for them in the end as they got tons of free marketing from it. Maybe it was all part of the plan.
That's right: McDonald's posted this embarrassing mistake, but the burger chain seems to be taking the whole thing in stride. Look at this little gem they followed up with:
It wasn't enough to stop the internet roast machine from getting on McDonald's case, however.
nailed it— Your Trusted Wizard (@Choplogik) November 24, 2017
People guessed what was going through the Mickey D's social media team's heads after the accidental post.
McDonald’s UK:— Matt Navarra (@MattNavarra) November 24, 2017
I need the password.
Where did the US intern save the password.
I have often said: do not "plan" your social content.— tony pierce (@busblog) November 24, 2017
Stay away from Scheduling.
Have one person with the keys.
Let them think it up and post.
You will never have a fuck up like this.
And you will connect with your audience. pic.twitter.com/oo9h6vYPBW
While others pointed out that the brand's exposure as a result of the mix-up might ultimately benefit them.
This will probably get more awareness than their originally planned tweet...— Musa Tariq (@MusaTariq) November 24, 2017
Then the worst possible thing happened to McDonald's. Social media savage, Wendy's, of course, responded to the glaring mistake.
And they didn't hold back.
Then again, if you knew anything about Wendy's Twitter history, you wouldn't expect them to, either.