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Jeremy Renner's App Was Such a Disaster That It's Shutting Down

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It's a little known fact that when Joni Mitchell first sang this line from "Big Yellow Taxi:" "Don't it always seem to go that you don't know what you've got 'til it's gone?" in 1970, she was talking about the Jeremy Renner app, which has, apparently, been around since 2017. But I learned about it just now, just as it was being whisked away from us forever. 

If you're like me — confused and had to Google Jeremy Renner to make sure you were thinking of the right person — and you also had no idea that the Jeremy Renner app existed, here's a little background. The actor, who plays Hawkeye in The Avengers, released an app in March of 2017 that he creatively called "Jeremy Renner." 

He described it as "the main place I interact with my fan and share a deep look into my life." Right away, it seemed to be a bit of a disaster. But there were enough "Rennies" or "Renner heads" out there to keep the app going. There was a fan board and you could climb to the top of it by earning (ahem, buying) stars and gaining access to top-tier Jeremy Renner content, whatever that is. Soon, though, things began to derail. 

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Source: Twitter