Michael "Montana Millz" Persaud From 'Love After Lockup' on His "Sold Out" Sneaker Line (EXCLUSIVE)
One correctional facility inmate-turned-reality star is using his TV fame to spread awareness about an entrepreneurial endeavor.
As Love After Lockup star Michael "Montana Millz" Persaud and his wife, Justine Persaud, prepare to welcome their new baby, he's getting his finances in order. Along with reviving his rap career, Michael has also opened up an online sneaker store.
Viewers are curious about where you can buy Michael's merch and how serious he actually is about this business endeavor, and we have the answers you're looking for. He spoke to Distractify about his new hustle and how it's going so far. Here's what he said!
Montana Millz from 'Love After Lockup' says his sneakers have "literally sold out."
Michael's sneakers are available on his official website. However, you have to be willing to drop some serious cash on them if you want to order a pair today. The price point of his sneakers ranges anywhere from $299.99 and $999.99 per pair. However, Michael told us that there is a good reason why the shoes are so expensive.
"The reason why the price is so high is because I didn't want to have to put something out for 200 bucks. And then people want to haggle and say, 'Well just give them to me for 100.' I felt like if I go high, then I can negotiate somewhere in the middle," Michael said, adding that "no one pays that much money for the shoe."
"I never allow anyone to give us that much money," he added.
"I'm not exploiting people. I'm not. I just wanted to make a statement in the fashion world — if y’all can sell it for this price, I could do it too."
And according to Michael, he's proven his point as the sneakers have "literally sold out."
"Hundreds of people are in [my inbox] asking about the shoes — they don't care about what they're saying online. People who rock with you, they gonna rock with you, they will support you," he shared. "So I actually appreciate the people who are talking s--t about it because they're actually bringing traffic to the website."
And we love to see it. In addition to his booming sneaker business, Michael's also been back in the booth.
Michael "Montana Millz" Persaud said he's showing fans a "different side" of himself through his music.
Before he was locked up, Michael was well on his way to superstardom. Following his release from Prison, he's still dedicated to making his rap dreams a reality. "That's my primary focus when it comes to everything," the recording artist told us. "That's been something I've been chasing for a long time."
While his lyrics used to depict his life of crime, he's hoping to debut the new and improved Montana Millz now that he's out of prison.
"Before, the music was just about what I was doing at the time, which was selling drugs, partying, and doing a whole bunch of dumb s--t," he said. "Now, I feel like I'm gonna be able to give people substance because I've actually gone through something traumatic, to where I feel it's relatable now."
"The person who goes to work and the drug dealer have similar problems — might not be financial, but they're emotionally struggling with things that I may be able to relate to," Michael added. "I feel like I'm gonna be able to give [fans] a different side of me through my music."
Watch Love After Lockup on Fridays at 9 p.m. EST on WE tv.