The Latest HOH Competition on 'Big Brother 27' Is Over — Here's Who Won! (SPOILERS)
The 'Big Brother' Live feeds revealed who won HOH this week.

Updated Aug. 8 2025, 10:00 a.m. ET

Spoiler alert: This article contains spoilers for Season 27 of Big Brother.
In the Big Brother universe, one houseguest reigns supreme over all the rest. The so-called Head of Household (HOH) weaves through their stay with special permissions, including the bonus that they can’t be evicted from the house the week they are appointed. But these perks come with a cost: While in charge, the HOH must decide whom to nominate for the dreaded eviction.
Season 27 features 16 all new players to the Big Brother game and one veteran, Season 13 winner Rachel Reilly, to shake things up. But don't get it twisted, because the newbies have every intention of playing strong individual games, and following the season premiere, the intense game of strategy began.
Read on to learn more about Season 27's most recent HOH winner.

Who is the new HOH in 'Big Brother' Season 27?
There's a lot about Big Brother 27 that screams Julie Chen Moonves's iconic saying, "Expect the unexpected," and some of the Head of Household competitions certainly add to those unexpected moments. While we don't yet know what Week 5's events will entail, we at least know who the Week 5 HOH is and where their head is at. Well, sort of.
According to the live feeds via a Reddit thread about what happened after the feeds came back following the HOH competition, Ava Pearl wins the competition to become the Week 5 HOH of Big Brother 27. According to the Reddit post, Vinny Panaro confirmed it on the live feeds while discussing the game with Rachel.

While the Week 5 HOH reign doesn't have the power to make or break the game as a whole, Ava's next move could shift some things in the house. According to Big Brother live feed watchers in the Reddit thread, Ava said on the feeds that her targets are likely Vinny, Zach Cornell, and Keanu Soto. The latter seems like the most logical target, especially given his and Ava's previous issues, but fans are hopeful that she gets Vinny out because of his influence in the game.
'Big Brother 27' has some twists right off the bat.
Right off the bat, Big Brother 27 is different thanks to its twist involving a secret and mysterious Mastermind's Accomplice. The accomplice, Amy Bingham, secretly allows another player into the game, who happens to be returning vet Rachel. Later, viewers find out that Season 27 has brought back the triple nominee format with a special competition on eviction night that eliminates one of them from the block.
There is no Battle Back competition, however, so the houseguests who are eliminated in Big Brother 27 before the jury are sent home instead of into sequester for a secret game later in the season. That means the stakes are extremely high for those who compete, and despite alliances that have formed, it's anyone's game.
Catch new episodes of Big Brother on Sundays, Wednesdays, and Thursdays at 8 p.m. EST on CBS and Paramount Plus.