Kids' Learning Platform Noggin Shut Down and Parents Want Answers

"Subscriptions are no longer available to new customers. Active Noggin subscribers can continue enjoying Noggin for a limited time."

Melissa Willets - Author
By

May 17 2024, Published 11:18 a.m. ET

The Noggin logo and some characters
Source: Noggin Facebook

In another sign of the tough times out there, children's learning platform Noggin has shut down. The service is no longer accepting new subscribers, with its parent company laying off a multitude of employees.

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So, what happened to Noggin? And can parents whose kids love the content still get access to their favorite games and programming? Read on for all the details.

A Camp Noggin sign and cartoon characters
Source: Noggin Facebook
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So, why did Noggin shut down?

If you visit the Noggin website, you'll encounter a sad statement on the top banner that reads in part, "Subscriptions are no longer available to new customers."

The statement goes on to say, "Active Noggin subscribers can continue enjoying Noggin for a limited time and will be notified in advance of the sunset date."

At the time of writing, that date still hasn't been disclosed.

The service targeted kids ages 2–7 and prided itself on being a safe, ad-free learning environment for littles. For those who aren't familiar, the app, which was an offshoot of Nick Jr., allowed families access to games and programs that helped build math, reading, wellness, social, and emotional skills, per the site.

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But according to Variety, it was confirmed in February 2024 that Noggin, which launched a decade ago, was shutting down as part of Paramount Global's massive layoffs, which saw 800 people lose their jobs.

The good news for fans of the programming is that Noggin shows aren't gone forever. Kids can still catch the content via other means when the service officially goes dark.

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Here's where to watch Noggin shows.

As fans fret the end of an era, we're happy to report that Noggin content will be available on Nick Jr., which is a part of Paramount's brand.

As the site tells customers in its announcement about no longer accepting new subscriptions, "Don't worry — you can still find many Noggin shows on Paramount+."

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So, for those kiddos are obsessed with Paw Patrol and Peppa Pig, their parents aren't totally out of luck.

Meanwhile, the service, which according to Kidscreen previously boasted 2.5 million subscribers, also included content around Blues Clues and Dora the Explorer to name a few more hugely popular shows.

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Another way to access Noggin content is through an Amazon Prime subscription, per the failed app's site. If you already have an account, you are instructed to, "Go to the grownups section of the app, and under 'subscription' select verify subscription and connect to your Amazon account."

In the end, even if we can still see Noggin content on Paramount+ and via Amazon Prime, fans are sad about the service being shut down — and so many folks losing their jobs.

"Laid off an ENTIRE TEAM?! Oh boy…" lamented one such person via Twitter.

And as someone else tweeted, "So sad. On top of hearing about the multiple layoffs at Paramount, THIS just adds another layer of frustration. I remember watching Noggin on TV when I was young and now to see that its digital legacy will no longer exist is so frustrating."

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