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Source: istock

You Don't Need a PhD in Physics to Understand Why the Vans Challenge Works

By Pippa Raga

Unless you've been living under a rock or actively avoiding social media these days, chances are you've caught wind of the Vans Challenge, the latest meme to take Twitter, Snapchat and Instagram by storm. The premise is simple: Throw your Vans in the air and see if they land right-side up.

That's it. That's all there is to the now-viral Vans meme, the internet sensation that's blowing up Twitter, Google Trends and garnering millions of views per ridiculous video. Because why clean your house, do homework or deal with taxes when you can feel like you're back in middle school, conducting a science experiment with your favorite pair of kicks?