Pre-Printed Champions Shirts From the Losing Super Bowl Team Don't Go to Waste

Melissa Willets - Author

Feb. 9 2024, Published 12:21 p.m. ET

Cincinnati Bengals Hakeem Adeniji (77) and Trey Hopkins (67) after losing Super Bowl LVI against the Los Angeles Rams on Feb. 13, 2022
Source: Getty Images

Do you ever wonder how a team manages to print winning Super Bowl champions shirts for all the players the second the game ends?

Well, they don't. In fact, shirts are pre-printed declaring each team the winner, but only the actual winners and their fans will end up donning the coveted merch.

Article continues below advertisement

So what happens to the pre-printed Super Bowl champions shirts for the eventual losing team? Do the NFL players slink away with the gear and go home and cry?

No, this isn't where the factually untrue shirts go to feel sorry for themselves. Instead, the shirts serve an important purpose. Read on for the details.

Players on the Kansas City Chiefs football team.
Source: Instagram/@chiefs
Article continues below advertisement

So, what happens to the pre-printed champions shirts for the losing Super Bowl team?

The good news is that the shirts that declare a false champion at the Super Bowl get donated to charity and will live on to serve a good purpose, despite not getting to be worn by the players or over-the-moon fans.

Sadly, the merch used to get destroyed, perhaps by bitter team employees who just saw their dream of being Super Bowl champions destroyed before their very eyes. But, this isn't the case as of 1996, per an NFL blog post written in 2015.

Article continues below advertisement

Now, the many thousands of shirts, hats, and more are donated via an organization called Good360, and those never-worn duds are distributed to people in need.

"It's a huge amount of stuff," Good360 CEO Cindy Hallberlin confirmed when the partnership kicked off. "It's a fantastic opportunity and the start of a great relationship where we could do a lot of good for people through the teams that don't win."

Article continues below advertisement

In a January 2024 blog post, Good360 shared that the losing team's hoodies and hats end up in other countries like Europe, Africa, or Asia — but fans aren't going to see the shirts or merchandise anywhere in the U.S.

Interestingly, the process of putting the merchandise in the right hands is more fraught with potential problems than you might think. It turns out that some groups may seek to profit off of the shirts by reselling them, which is something that Good360 guards against.

Article continues below advertisement

Ultimately, as the post notes, "For the losing Super Bowl team, it’s a bittersweet consolation prize knowing that their loss is helping to support people in need and preventing waste."

Brock Purdy and Patrick Mahomes
Source: Getty Images
Article continues below advertisement

You can already buy Super Bowl champion shirts for either team.

Although the 2024 matchup between the Kansas City Chiefs and the San Francisco 49ers hasn't been played yet, retailers and online sellers are already pushing champion shirts for both teams.

It's the official NFL apparel that gets donated, since obviously anyone can create a shirt declaring one team the winner. If only it were that easy to help the team you are rooting for get that Super Bowl ring.

More from Distractify

Latest NFL News and Updates

    Opt-out of personalized ads

    © Copyright 2024 Distractify. Distractify is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.