Alicia Silverstone Reprises Her 'Clueless' Role for a New Super Bowl Ad — What's She up to Today?

What is Alicia Silverstone up to now? She most recently reprised her role of Cher Horowitz in 'Clueless' in a new Super Bowl ad.

Jennifer Tisdale - Author

Feb. 8 2023, Updated 4:34 p.m. ET

Obviously, Alicia Silverstone as Cher Horowitz in Clueless is an absolutely iconic role that fueled years of thigh highs, platform shoes, plaid skirt suits, and dreams of a rotating closet. We'll always love Alicia in everyone's favorite Emma incarnation, and we're happy to still see her on the large and small screens.

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Most recently, Alicia is back in all her yellow-plaid glory, reprising her role as Cher for a new Super Bowl ad for the shopping website Rakuten. Aside from not seemingly aging one bit, what is Alicia Silverstone up to now? Here's what we know.

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What is Alicia Silverstone up to now?

Everyone is losing their minds at the return of Cher Horowitz. Along with appearances from Elisa Donovan (who played Amber in Clueless) and designer Christian Siriano, the new Super Bowl ad features Alicia donning her iconic outfit and reprising her role as Cher.

In the commercial, Alicia recreates her classic "It does not say RSVP on the Statue of Liberty" monologue to expound on the benefits of shopping with Rakuten.

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But that's not the only place you've seen Alicia recently. She appeared in Netflix's The Baby-Sitters Club as the mother of Kristy Thomas, the tomboy of the group. The show is based on the popular book series written by Ann M. Martin about a group of girls who form a — you guessed it — baby-sitters club to earn money. Alicia plays the mother of the club's founder.

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While chatting with Good Housekeeping about getting involved with the show, Alicia said, "I think what turned me onto the script was that it included a complicated relationship between Kristy and Elizabeth. [My character]'s got four kids, a lot on her plate, and not a lot of money. She's just trying to survive."

Alicia Silverstone in 'The Baby-Sitters Club'
Source: Netflix
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One of the surprising aspects of being part of The Baby-Sitters Club was the way in which Alicia was able to reflect upon her own past through the relationships of the girls on the show. "There's depth to [the characters] and there's depth to how they communicate with each other," she said. "I don't remember any of that in junior high. My god, I just remember it being really painful. Really painful. So I was sitting there going, 'Oh, what a dream.'"

What's life like for Alicia Silverstone outside of Hollywood?

Alicia has a pretty strong presence on TikTok and has made several hilarious videos. For example, she posted a delightful mashup of Clueless and Mean Girls for Mean Girls Day (Oct. 3). On Wednesdays, we watch Alicia Silverstone's TikToks.

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Alicia also recently appeared in Benicio Del Toro's thriller Reptile. Hello, Excess Baggage reunion! In it, Benicio plays a jaded detective who is attempting to uncover the truth behind a brutal murder. Alicia portrays his wife and stars alongside Michael Pitt and Ato Essandoh.

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