YouTube Star Ms. Rachel's Net Worth Is Nothing to Kid About

Ms. Rachel is launching a speak-and-sing plush doll of herself, available in September 2024.

Melissa Willets - Author
By

Updated Aug. 22 2024, 9:44 a.m. ET

Rachel Griffin-Accurso (Ms. Rachel) is of course best known for wearing denim overalls, a pink shirt, and a headband on her popular YouTube channel for children, which at the time of this writing has a cool 11.1 million followers.

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But just because she sings "Wheels on the Bus" among other tunes for tots doesn't mean that her net worth is anything to kid about. Read on for the full details.

Ms. Rachel's net worth is pretty impressive — and we're not kidding!

It seems Ms. Rachel — as she's known to her leagues of little followers — has had a ball accruing a net worth, well, worth singing about.

"I love being able to help make people’s days,” she told The New York Times in July 2023, later adding about entertaining and educating kids on YouTube, “I’ve found my calling.”

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Today, Ms. Rachel is estimated to be worth an impressive $10 million. According to Social Blade, Ms. Rachel collects anywhere between $77.8k to $1.2 million per month, though these figures have not been confirmed.

Ms. Rachel

YouTube star

Net worth: $10 million

Ms. Rachel is a YouTube star and child educator whose "Songs for Littles" are considered must-watch content for kids.

  • Birth name: Rachel Griffin
  • Birthdate: Nov. 18, 1980
  • Birthplace: Biddeford, Maine
  • Education: Masters degree in music education from New York University
  • Marriage: Aron Accurso (m. 2016)
  • Children: Thomas (b. 2018)
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It turns out that Ms. Rachel was actually inspired by her son, Thomas, to start filming her viral videos. His speech delays prompted the educator to make content to help him — and years later, Ms. Rachel has helped scores of other small children work on their pronunciation and language skills as well.

Meanwhile, the YouTuber has support from her husband as her popularity continues to skyrocket.

Ms. Rachel's husband, Aron Accurso, is her life partner and business collaborator.

Ms. Rachel's other half is also very musically inclined, to put it mildly. His name is Aron Accurso, and if that name sounds familiar, perhaps you know him from his prolific work composing and directing — as well as performing — music on Broadway, and TV. Notably, he's the musical director for the Broadway show Aladdin.

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Aron and his wife, who married in 2016, are also very busy creating content for their YouTube channel. He plays the role of the puppet Herbie on the channel in addition to his behind-the-scenes work.

It's clear that the couple enjoys working together, and even created a TikTok to proclaim this sweet fact.

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Ms. Rachel called her husband her "best friend" and sang about being "so happy" that she gets paid to hang out with Aron.

Still, the couple's life is not without challenges. In early 2023, the YouTuber announced she was taking a break from social media to focus on her mental health, per Today.

The break stemmed from "hurtful" comments made on TikTok, with Ms. Rachel adding that even if mean words bring attention, they won't give you what you want.

"Only love can do that," she said.

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Fortunately, Ms. Rachel was able to overcome the negativity social media is known to generate and is back at it on TikTok, giving viewers and fans a glimpse into the world outside of her charismatic educational character.

Ms. Rachel is now selling merch, starting with a Ms. Rachel-themed speak-and-sing plush doll.

Ms. Rachel's YouTube following and video viewership have reached interstellar heights, but she’s not stopping there. On Aug. 21, 2024, she announced the launch of her own merch, benefiting children, of course.

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The Ms. Rachel speak-and-sing doll features over 20 of her most famous phrases and songs, including a few lines from "Icky Sticky Bubble Gum." You can start ordering the doll for presale on Sept. 15, 2024, with general availability beginning on Sept. 29. Clearly, Ms. Rachel is thriving, and we can’t wait to see what’s next for this beloved entertainer and educator.”

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