The Cost of Love! Does Netflix Pay for the Engagement Rings on 'The Ultimatum'?

At last, another season of The Ultimatum has arrived! The hit Netflix reality series puts several relationships on the brink of marriage or a breakup through the ultimate love experiment — entering a trial marriage with a person from one of the other couples to determine whether to take the next step (finally get married) or move on for good.

Although some go their separate ways, others take a leap and get engaged. Now, we don't know about you, but we can't help but get emotional every time someone gets down on one knee and presents their partner with a stunning engagement ring.

But wait, who actually pays for the ring? Is it Netflix's responsibility?

As of now, it's unclear whether Netflix's production team covers the cost of engagement rings on The Ultimatum. However, it's safe to assume that contestants typically purchase the rings themselves.

Nevertheless, in Season 3, co-host Vanessa Lachey offers the guys a selection of sparkly rings to choose from if they decide to propose at the end of the experiment.

In past seasons, The Ultimatum participants have been responsible for securing their own rings. For instance, Season 2 cast member James Morris shared that he used diamonds from his grandmother's ring to create a new band for his now-wife, Ryann McCracken.

"I already have that ring that my grandmother gave me," James explained to Ryann early in the season. "And I know that I'm gonna pull the diamonds from that, have it set differently, and probably added onto in some way."

That said, it's very possible that the show's producers sometimes help contestants get the engagement ring of their dreams, aiming to keep the proposals as authentic as possible.

In fact, Netflix does cover the cost of engagement rings on Love Is Blind. According to the show's creator, Chris Coelen,

"If they get to the point that they want to propose, we will ultimately give them [the rings]," the show's creator, Chris Coelen, told Newsweek in November 2022. "I don't know how many different kinds of rings, but there's [a] selection of rings that we will show to them… if they want to propose and get engaged, we will give them the opportunity to."

He also noted that both men and women are allowed (and encouraged) to propose, so this policy likely applies to The Ultimatum as well.

The Ultimatum is now streaming on Netflix.