Colombian reggaeton artist J Balvin got his big break in 2014 with his hit single "Ginza," which he followed up with "Mi Gente" in 2017 — earning him the top spot on the Global Top 50 on Spotify. Balvin continued to have musical success thanks to his collaboration with Cardi B and Bad Bunny "I Like It," which was nominated for the Grammy award for Record of the Year. In 2020, Balvin was named one of Time's most influential people in the world. Along with music, Balvin was the first Latinx artist to have an official collaboration with the Jordan brand.
