Recess squabbles are alive and well, but in June 2021, the fighters aren't your middle school classmates. Instead, they're a bunch of social media influencers. It was a YouTube vs. TikTok boxing showdown in Social Gloves: Battle of the Platforms, and the list for this “mega boxing and entertainment event” shows that many popular YouTubers and TikTokers got into the ring.
Here's the entire list of bouts on the YouTube vs. TikTok boxing card.
‘Social Gloves: Battle of the Platforms’ aired on Saturday, June 12.
A press release for Social Gloves: Battle of the Platforms described the production as a “one of a kind, unprecedented live [pay-per-view] entertainment mega-event that will include a Gatsby-esque over-the-top production boxing competition” produced and distributed by the global live stream platform LiveXLive Media.
An advertisement revealed that the event, which was “for entertainment only,” aired on June 12, 2021, and the LiveXLive press release specified that the event took place at the Hard Rock Stadium in Miami Gardens.
Since some states were slowly easing up on allowing folks to gather for live events, the UFC took advantage of Florida's policy and immediately sold out the VyStar Veterans Memorial Arena in Jacksonville, Fla.
The event comes from the producer of the Logan Paul vs. KSI match.
Digital talent agent Paul Cazers executive-produced the event, having previously produced a boxing match between YouTube stars Logan Paul and KSI. That event showed him that “the rabid international fan base of these social media moguls drove more audience and sales than traditional legacy professional athletic events,” he said in the press release.
Paul also hyped up Social Gloves: Battle of the Platforms as “a perfect storm of celebrity, social media, technology, digital marketing, pop culture and, at the end of the day, good old Hollywood 101 celebrity and industry magic. Every component of this singular moment is architected [sic] to be a larger-than-life spectacle and drive viewers across the planet through all social media platforms. Every model that we’re seeing is tracking this to be the largest PPV event in history.”
LiveXLive CEO Robert Ellin added, “The social media heavyweights and their fans will become one voice across all social platforms and the ultimate champs will be decided on fight night.”
Austin McBroom and Bryce Hall took their online feud to the boxing ring.
As Distractify previously reported, Austin and Bryce have been feuding online for months now, with Austin challenging Bryce to a fight to test Bryce’s tough-guy persona.