The recent attacks in Barcelona left 13 people dead and over 100 injured. Rather than live in fear, Twitter users sharing information on the attacks have decided to fight back.
With pictures of cats.
Now you might be scratching your head as to how that would exactly work, but it's actually quite a simple concept.
The tweet from the official National Police Account of Spain reads: "Out of respect for the victims and their families, please, do not share pictures of injured in collision with # Ramblas of Barcelona."
So by flooding the social media #Barcelona hashtag with photos, videos, and gifs of cats, users are hoping to drown any propaganda suspects may spread about the attacks in Barcelona, as well as keep any others from scanning the internet for information from finding what they need.
Unless they're just trying to look at photos of cute kitties. Then they're totally getting what they need.
It also helps to keep insensitive and traumatic images from popping up in people's feeds.