Seth Rogen is an outspoken guy with a huge platform, and he's using that platform to support Black Lives Matter and the anti-police protests that broke out in the United States in response to the murder of George Floyd at the hands of a police officer.
In a recent post on Instagram, Seth shared a simple, yellow-and-black graphic that says, "Black Lives Matter." His caption is, "If this is a remotely controversial statement to you, feel free to unfollow me."
Rogen is a white dude with just over eight million followers on Instagram, so he was met with some ignorant backlash. Lots of people chimed in with, "All Lives Matter" rhetoric. If you're touting that at this point, you are willfully misunderstanding the mission of Black Lives Matter and you are, frankly, racist.
Seth Rogen knows that, and he simply didn't have patience for anyone in his mentions who doesn't understand what "Black Lives Matter" means and stands for. So he chose to respond to some the racists in his mentions, but he was done playing nice.
Twitter user @MunroShaely captured a few of his responses and shared them. They went totally viral, garnering over 95,000 retweets and nearly 400,000 likes. It's not hard to see why. (Warning: Seth uses a lot of profanity in these responses. But it's awesome, so...)
He got right to the point, didn't he? Black Lives Matter doesn't mean that your life doesn't matter. It means that Black people have been persecuted and discriminated against and oppressed and told they don't matter for so long, and it's time that we recognize that they do.
There have been countless examples proving the fact that Black life is not valued in the Unites States. Too many Black people have died at the hands of police officers for us to insist that "All Lives Matter." And Seth Rogen is not about to let those comments fly on his Instagram page.
He's not afraid to be the bad guy in the eyes of these ignorant, racist commenters. Telling someone that follows you that they don't deserve your movies and that they should stop watching them is a pretty bold move.
Seth isn't just vocal on Instagram. He's expressed his solidarity on Twitter as well. "Always be more critical of the people upholding the racist system than the ones who are fighting against it," he wrote in one viral tweet.
Several celebrities, including Pink and Billie Eilish, have stepped up to share their support of Black Lives Matters and to educate their followers about why "All Lives Matter" is racist and wrong. Pink also stood up to a fan who tried to defend "All Lives Matter" in her Instagram comments.
She didn't use quite the poetic language Seth Rogen has, but to each their own. His method seems pretty effective.
If you are looking for ways to donate your time or money to Black Lives Matter and other antiracist organizations, we have created a list of resources to get you started.