You may have noticed the same photograph of a woman in a red bathing suit all over your social media feed. Why is the image going viral? On Wednesday, the swimsuit company Sunny Co. Clothing promised a free suit — valued at $64.99 — to anyone who shared the photo on Instagram.
Sharing is Caring 💕 EVERYONE that reposts and tags us in this picture within the next 24 HOURS will receive a FREE Pamela Sunny Suit 👙👏🏻 Offer only valid in 🇺🇸 Promo ends 5/3/17 @ 3pm MST *Must pay shipping+handling 💸 This promotion is sponsored by @twazerapp After 24 hr. everyone who reposted and tagged us will be receiving a code and they will be able to use it on our website for the free check out 💕 xoxo, Sunny Team
The post blew up, attracting over 340,000 likes, and forcing Sunny Co. Clothing to later tell followers that it might cap the offer. Recipients, the company explained, may not get the suits any time soon due to high volume.
But while the promotion was popular, not everyone was happy. Social media was flooded with complaints from users whose feeds were clogged with the photo.
that bathing suit ain't even cute I'm disappointed y'all want that shit— La Diabla (@spanishcvndy) May 3, 2017
Good morning to everyone except those who crowded my feed with the red sunnyco bathing suit delete ur account— Sarah (@sarah__eads) May 4, 2017
Others called the promotion a scam.
Now we just need to wait and see if anyone will ever get one.