British baking company Warburtons decided to get into the Christmas spirit with a little competition on social media. They challenged fans to make an post photos of their best crumpets. All you had to do was hashtag your work with #Crumpet Creations.
They even had British star Tom Fletcher help them roll out the promotion:
COMPETITION TIME! To celebrate Crumpet Eve by @TomFletcher, we're giving away VIP tickets to The Christmasaurus Live Shows, plus signed books and even special packs of Giant Crumpets checked over by Tom himself. To enter: - Follow us on Instagram - Upload your best Christmassy Crumpets or Giant Crumpets - Use the hashtag #WarburtonsChristmasCrumpets - Tag @warburtonsuk Competition closes: 5pm Sunday 17th December Ts&Cs in our bio! #win
So, the only problem with their innovative campaign for crumpets was that someone already used #CrumpetCreations. It's popular with Furries, especially a particular costume maker named Crumpet.
Furries, if you didn't know, are people who dress up as animals, generally in cartoon mascot looking costumes. For some it's a part of a sexual fetish, though not for all. Here's a very respectful conversation about it:
I'm a furry so heres a quick and honest explanation of the fandom. We're a gathering of people from all walks of life who enjoy artwork and stories involving animals with human traits (anthromorphism) some of us buy fursuits based on our own personal characters.— Wolfencreek (@wolfencreek) December 11, 2017
It's not my.. 'Style'— ѕтєνєn 🇬🇧🇪🇺 (@killerma) December 11, 2017
But as long as it's consensual I don't see a huge issue with it, it's just slightly weird to me personally.
But that's just me, I hold no grudge.
Thats fine, not trying to convert you or anything just offering some insight :^)— Wolfencreek (@wolfencreek) December 11, 2017
And that's the kind of understanding attitude that I appreciate from people who aren't furries. It's fine to think it's weird and it's fine to say it's not for you. Thank you though for speaking up about it, I hope you learned a little.— glynt🐈 (@GlyntTheCat) December 12, 2017
It's good to be respectful of what consensual adults decide to do on their off hours. But that doesn't mean there isn't a bit of a war happening over this hashtag. Furries are a bit annoyed that they can't check in with it as normal to see the cool new Furry creations, and are instead being inundated with actual photos of crumpets.
A spokesperson has told The Independent that Warburton's has changed their hashtag to #warburtonschristmascrumpets. But before that takes over, enjoy #CrumpetCreations, which really offers something for everyone:
Honestly, the word crumpet does sound kind of sexual.