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H&M Store In South Africa Trashed Over 'Coolest Monkey' Sweatshirt

H&M Store In South Africa Trashed Over 'Coolest Monkey' Sweatshirt
Updated 3 months ago

In case you've been living under a rock for the last week, clothing brand H&M has been under fire recently for featuring a black child model in a hoodie that read "the coolest monkey in the jungle." Many on social media labelled the image as offensive, leading to H&M removing the image and pulling the garment from their stores. 

But outrage had already gone international. And over the weekend, protesters aligned with South Africa's Economic Freedom Fighters (EFF) political party, which is a "radical, leftist, anti-capitalist and anti-imperialist movement," according to their website, trashed a store at Sandton City Shopping Centre in Johannesburg.

Images uploaded by shoppers and journalists show protesters outside the store as well as images of the store after it was allegedly trashed by members of the group. 

In a statement to local radio station Jacaranda FM, the EFF's Donald Mabunda said: 

"We are here to just remind them that the monkeys own this place. We are here to inform them, if you want to undermine the black people in this country, these are the results." 

According to News24 journalist Alex Mitchley, the group gave the store 24 hours to close its doors permanently. The group said they will continue to protest indefinitely if the store fails to do so. 

Mabunda claimed to Jacaranda FM that the store has since been closed adding that they are willing to sleep at the shopping center until they can meet with a H&M representative. 

Sandton City Shopping Centre issued this statement on Twitter: 

The incident was met with both acceptance and outrage online. 

What do you think?