Procter & Gamble, which produces many of the every day products you're familiar with like Mr. Clean and Downy, recently released a commercial under a new campaign called #TalkAboutBias called The Talk. In it, black parents speak with their kids, appearing to be in different eras of American history.
The ad highlights the ways parents of black kids have to talk to them about navigating the world, from dealing with slurs to learning how to handle interactions with the police. It's a very moving glimpse into what many will recognize as their own reality:
BET reports that the campaign has caught all sorts of backlash online, with many accusing the company of "reverse racism" and making angry promises to never buy a P&G product again.