Monday in Bangalore was "Wife Appreciation Day," which tech company Uber Eats decided to celebrate by sending users a message that suggested, "let your wife take a day off from the kitchen" because "Dear husbands, a gentle reminder - today is Wife Appreciation Day."
People did not like it:
The BBC reports that in Bangalore itself, the sexism of the message got very little coverage. Guess people were too busy appreciating their wives? But online, a fury was kicked up over the rude implication that your wife spends all day in front of a hot stove.