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Source: Twitter

Uber Faces Backlash For Uncomfortably Sexist Advertising Campaign

By Aimee Lutkin

Monday in Bangalore was "Wife Appreciation Day," which tech company Uber Eats decided to celebrate by sending users a message that suggested, "let your wife take a day off from the kitchen" because "Dear husbands, a gentle reminder - today is Wife Appreciation Day." 

People did not like it:

The BBC reports that in Bangalore itself, the sexism of the message got very little coverage. Guess people were too busy appreciating their wives? But online, a fury was kicked up over the rude implication that your wife spends all day in front of a hot stove.