British baking company Warburtons decided to get into the Christmas spirit with a little competition on social media. They challenged fans to make an post photos of their best crumpets. All you had to do was hashtag your work with #Crumpet Creations.
They even had British star Tom Fletcher help them roll out the promotion.
"COMPETITION TIME! To celebrate Crumpet Eve by @TomFletcher, we're giving away VIP tickets to The Christmasaurus Live Shows, plus signed books and even special packs of Giant Crumpets checked over by Tom himself.
- Follow us on Instagram
- Upload your best Christmassy Crumpets or Giant Crumpets
- Use the hashtag #WarburtonsChristmasCrumpets
- Tag @warburtonsuk
Competition closes: 5pm Sunday 17th December
Ts&Cs in our bio! #win," read the caption.
So, the only problem with their innovative campaign for crumpets was that someone already used #CrumpetCreations. It's popular with Furries, especially a particular costume maker named Crumpet.
Furries, if you didn't know, are people who dress up as animals, generally in cartoon mascot looking costumes. For some it's a part of a sexual fetish, though not for all. Here's a very respectful conversation about it:
It's good to be respectful of what consensual adults decide to do on their off hours. But that doesn't mean there isn't a bit of a war happening over this hashtag. Furries are a bit annoyed that they can't check in with it as normal to see the cool new Furry creations, and are instead being inundated with actual photos of crumpets.
A spokesperson has told The Independent that Warburton's has changed their hashtag to #warburtonschristmascrumpets. But before that takes over, enjoy #CrumpetCreations, which really offers something for everyone:
Honestly, the word crumpet does sound kind of sexual.