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Source: Instagram

Company's Christmas Baking Competition Gets Off On The Wrong Foot After Instagram Hashtag Fail

By Aimee Lutkin

British baking company Warburtons decided to get into the Christmas spirit with a little competition on social media. They challenged fans to make an post photos of their best crumpets. All you had to do was hashtag your work with #Crumpet Creations.

They even had British star Tom Fletcher help them roll out the promotion: