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Source: Instagram

Company's Christmas Baking Competition Gets Off On The Wrong Foot After Instagram Hashtag Fail

By Aimee Lutkin

British baking company Warburtons decided to get into the Christmas spirit with a little competition on social media. They challenged fans to make an post photos of their best crumpets. All you had to do was hashtag your work with #Crumpet Creations.

They even had British star Tom Fletcher help them roll out the promotion.

"COMPETITION TIME! To celebrate Crumpet Eve by @TomFletcher, we're giving away VIP tickets to The Christmasaurus Live Shows, plus signed books and even special packs of Giant Crumpets checked over by Tom himself.
To enter:
- Follow us on Instagram
- Upload your best Christmassy Crumpets or Giant Crumpets
- Use the hashtag #WarburtonsChristmasCrumpets
- Tag @warburtonsuk
Competition closes: 5pm Sunday 17th December
Ts&Cs in our bio! #win," read the caption.