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BTS Wants to #EndViolence With Their New "Love Myself" Campaign Video


K-pop group BTS has become an international sensation that everybody wants to work with. In 2017, UNICEF partnered with BTS for the "Love Myself" campaign, which calls for an end to violence.

In celebration of National Friendship Day, the popular boy band released a new video, which reached over 5 million views in less than 24 hours, to promote the humanitarian initiative.

The BTS campaign video follows teenagers who are the victims of bullying, a common act of violence many young adults experience, and shows how one person can make a difference in ending the vicious cycle.